From Kid Rock to Beyoncé to Lebron James, a smorgasbord of celebrities chimed in on the 2024 presidential election — most often in favor of Vice President Kamala Harris — but new data shows their endorsements may not be much of a political boon.
Only about a quarter of Americans approve of celebrities and professional athletes commenting on political issues, according to an AP/NORC poll of 1,251 adults released Thursday, suggesting their backing could have a minimal, or even negative, effect on a candidate’s chances. The trend seems especially true of Republicans with just 11% of GOP adults approving and 61% disapproving of celebrity political punditry. (RELATED: Lizzo Tells Swing State Voters To Support Kamala So That ‘Whole Country Will Be Like Detroit’)
Americans also dislike big business weighing in on public affairs, with just 31% of Democrats and 19% of Republicans surveyed in the AP/NORC poll saying they approve of large companies speaking out about political issues. Support for small businesses sounding off on politics was much greater, with 43% of Americans approving of the practice.
More broadly, 65% of U.S. adults surveyed feel the need to limit their political news consumption due to “information overload, fatigue or similar reasons,” including 72% of Democrats and 59% of Republicans. However, only 37% of Democrats say they feel a need to restrict their media consumption regarding climate change.
What are we even talking about here?? When I think about my kids and my family and how they will grow up, the choice is clear to me. VOTE KAMALA HARRIS!!! pic.twitter.com/tYYlTmQS6e
— LeBron James (@KingJames) October 31, 2024
The American people’s apparent dislike of celebrities publicizing their political views could help explain Harris’ November defeat, which saw her campaign reportedly pay Oprah Winfrey’s production company $1 million after the talk show host appeared at a Harris town hall event. The Democratic campaign also spent up to $20 million holding concerts in swing states featuring star musical artists such as Lady Gaga, Christina Aguilera, Katy Perry and Megan Thee Stallion, according to the New York Post. […]
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