In 2024, Fox News’ late-night-style program “Gutfeld” was the fourth most-watched show in cable news. FNC launched the weekday show in 2022 and almost instantaneously edged the traditional late-night shows on ABC, NBC, and CBS in viewership, despite the inherent distaste for airing only on cable television. “Gutfeld” averaged more viewers than “The Late Show with Stephen Colbert,” “The Tonight Show with Jimmy Fallon,” and “Jimmy Kimmel Live” in 2024.
The results are not all that surprising. “Gutfeld” found a niche: half of the country. Err, more accurately, the rest of the country.
The late-night industry made a decision in 2016 to cater only to the most ardent leftist viewers. According to the Media Research Center, 98% of all political jokes on late-night television from September 3 through October 25 targeted Donald Trump. Moreover, the researcher considered 94% of all guests ” liberal.”
Sound familiar?
The classic sketch comedy show “Saturday Night Live” shifted in the same direction about eight years ago. Per MRC, 84% of “SNL” jokes during the election cycle also focused on just Donald Trump. […]
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